The Flour Pot Bakery grew out of the Founder Oliver Hyde’s commitment to all things artisanal and delicious in food.


Years working as a chef and running a high-end catering business refined his understanding of the importance of quality ingredients to the fundamentals of great cookery. With that in mind, Oli recognised that making the best bread is the ultimate demonstration of the craft of food preparation and production. If we could bring it to customers as it should be we could meet Customers need for quality and integrity in even this most humble food everyday.

Bread is not only a source of sustenance, but an expression of culture and status.

Flour & Water

Although the basic ingredients for bread have always been flour and water, what sets great bread apart from the ordinary is the skill and care that goes into producing it. In the West, we rarely practice the art of baking bread at home now, but we have rediscovered the superior taste and bite of hand-crafted loaves by Bakers who are craftspeople. Flour Pot Bakers are true Artisans and they are up teamed with first-class Chefs in our production kitchen to produce a fantastic range of handmade sweet and savoury products freshly cooked and baked every morning for Flour Pot Customers.



The Flour Pot Bakery was founded on the concept of bringing the finest possible artisanal Bread and Viennoiserie handcrafted overnight and delivered each morning to leading Restaurants and Cafés. With this in mind we also envisioned creating a new better kind of Retail Coffee Shop selling The Flour Pot’s own delicious freshly made food. Creating spaces that people felt welcome and comfortable; and where they can enjoy all our own products across the menu.



We opened our Flagship Retail Bakery Shop on Sydney Street in Brighton’s City Centre North Laine district. Here we established the Retail Concept we have been rolling out every since: Open all day seven days a week to providing delicious freshly baked artisan products, amazing coffee and friendly efficient service. It was an immediate hit and we have never looked back.



Our second site on Elm Grove, in the centre of Hanover, came to life in 2015. We proved here that size does not matter as this small Shop with a big heart won over locals and inspired other retailers to embrace this vibrant neighbourhood.



In 2016 The Flour Pot opened Retail Shops in Fiveways and our first, and biggest to date, in Hove. Locals embraced the arrival on Preston Drove and First Avenue and like our other Shops these are now part of the delightful fabric of these areas.



2017 was the opportunity we had been working towards to open a brand new artisanal Bakery and Kitchen in the Fishersgate area of the city. We created a big bright inspiring place for our artisans to bake and cook; and that allows us to meet the demands of our growing customer base. We were also delighted to find a site for our Seven Dials Shop.



We opened our first Flour Pot Kitchen in the hottest summer of the last 60 years, bringing our sourdough pizzas, sharing plates, hot skillets, and wines on tap to an appreciative seafront audience.



Opened Easter 2019, our newest kid on the block has had the locals queuing out of the door since day one. Another fantastic corner location, wrapped in floor to ceiling bi-folding doors creating a light, airy and modern cafe in this up and coming part of the city. In this store we have collaborated with our good friend Matt Gunn, of Gunn’s Florists and you can walk straight into his beautiful shop from the back of ours. Flour to Flowers has been a wonderful match and we are both thriving in this new neighbourhood.



There's plenty planned for 2020 and beyond. New partnerships, ventures, and products! Want to be part of it?