THE FLOUR POT BAKERY WAS BORN OUT OF OLIVER HYDE’S DESIRE TO CREATE FOOD THAT WAS LOVINGLY MADE WITH SKILL AND PASSION BY PEOPLE WHO REALLY CARE.
Oli spent his formative years working as a chef and later, established Juniper, an exclusive outside catering business. It was during this time that he learned the vital importance of using only quality ingredients and treating them with respect.
Along the way he also spotted a gap in the Brighton and Hove market for bread made using these fundamental principles. “There were plenty of bakeries around at the time but none of them were producing the kind of bread I wanted to feed my family. I just knew that if we could produce the kind of bread I’d been dreaming of people would come along for the ride.”
“A LOAF OF BREAD” THE WALRUS SAID, "IS WHAT WE CHIEFLY NEED,” - Lewis Carroll, Through The Looking Glass
FLOUR, WATER AND SALT
Although the basic ingredients for bread have always been the same, what sets great bread apart from the mediocre is the skill and passion that goes into producing it and our bakers have both of those things in spades.
Our bakers are not the only artisans in the business though. The chefs in our production kitchen have years of experience from every corner of the restaurant and catering sectors and produce an ever changing range of handmade sweet and savoury products with the same level of passion and commitment as our bakers. The team produces freshly cooked and baked cakes and savouries every morning for Flour Pot customers.
The Flour Pot Bakery’s mission was to bring the finest possible hand crafted bread and pastries proved overnight and delivered each morning to leading restaurants and cafés. At the same time we also started to think about creating a new, better kind of coffee shop selling The Flour Pot’s own delicious freshly made food. Creating spaces where people felt welcome and comfortable; and where they could enjoy all our own products across the menu.
Way back in 2014 we opened our flagship shop on Sydney Street in Brighton’s North Laine. In this busy corner of the Laines we established the retail concept we have been rolling out ever since: Open all day, seven days a week, serving delicious freshly baked products, amazing coffee and friendly efficient service. It was an immediate hit and we have never looked back.
Our second site on Elm Grove, in the centre of Hanover, came to life in 2015. We proved here that size doesn’t matter as this small shop with a big heart won over locals and inspired other retailers to embrace this vibrant neighbourhood.
2016 was a busy year for The Flour Pot as we opened two shops. Our first shop in Fiveways was an instant hit with locals so we always knew there might come a time when we’d outgrow it.
Meanwhile over in First Avenue the locals really came out to support us and continue to do so today making it one of our busiest shops.
NEW BAKERY HQ
By 2017 we’d pretty much outgrown our original bakery HQ so we were delighted to be able to open a brand new artisan bakery and kitchen in the Fishersgate area of the city. We created a big, bright inspiring place for our team to bake and cook and somewhere that allows us to meet the demands of our growing customer base.
If that wasn’t enough excitement for one year we also found the energy to open a shop in the bustling Seven Dials neighbourhood.
We opened our first Flour Pot Kitchen in the middle of the hottest summer for 60 years, bringing our sourdough pizzas, sharing plates, hot skillets, and wines on tap to an appreciative seafront audience. Situated directly on the beach right next to the iconic i360 this has become a city wide favourite with locals and tourists alike.
Opened Easter 2019, this location had the locals queuing out of the door from day one. Another fantastic corner location, wrapped in floor to ceiling bi-folding doors creating a light, airy and modern cafe in this up and coming part of the city. In this store we have collaborated Gunn’s Florists and you can walk straight into their beautiful shop from the back of ours.
Our first location outside Brighton is in the beautiful neighbourhood of Tarring, West Worthing. Situated on the junction of Rectory Rd and South Street, our small but perfectly formed site benefits from a terrace at the front and window seats so you can watch the world go by with a freshly roasted Milk Shed coffee and a delicious pastry.
Good things often come in small packages and our West Hove Flour Pot is no exception. Housed in a custom built shipping container our smallest outlet yet has everything you will find in any of our larger shops and is conveniently situated right next to Pet’s Corner on Kingsway, just a short stroll from Hove Lagoon.
We were lucky to secure the lease on the old HSBC bank in Fiveways to open our largest Flour Pot yet. Fiveways has always been a popular location for Flour Pot customers so when we got the opportunity to launch something a little different we knew that we absolutely should. Our new Fiveways location has, as well as all the usual counter food offering, its own dedicated kitchen team. Using all the core Flour Pot principles our chefs are producing some of the best breakfast, brunch and lunch dishes in the city.
In 2022 we'll be opening our next location in the heart of of Worthing.